LiveGB · Tier 1
United Kingdom.
The UK looks easy because English works — and that's exactly how teams waste a quarter blasting generic sequences. Native timing, registry hygiene and a real rubric still matter.
This is operational guidance, not legal advice. We review every campaign with local counsel before launch.
- Languages
- English
- Call window
- 09:00–17:00
- Europe/London
- Lead time
- ~2 weeks
- Statute
- PECR reg. 22
What's legal here
B2B email is broadly permitted under PECR. Phone requires CTPS scrub. Soft opt-in rules still apply for some consumer-adjacent lists.
Registry screening: CTPS
| Channel | Stance |
|---|---|
| Email (named) | Permitted |
| Email (generic) | Permitted |
| Phone | Permitted |
| LinkedIn / social | Permitted |
Why teams fail here
- Skipping CTPS scrub on phone sequences.
- US openers that assume SaaS familiarity every buyer already has.
- Treating UK as a 'warm-up' market with junior-only coverage.
Related markets
Ireland
IE · English
Call window · 08:00 UTC – 16:00 UTC
- Email: permitted (SI 336/2011 reg.13)
- Phone: permitted (SI 336/2011 reg.13)
- Social: permitted (SI 336/2011 reg.13)
Netherlands
NL · Dutch, English
Call window · 07:00 UTC – 15:00 UTC
- Email: prohibited (Telecommunicatiewet 11.7)
- Phone: conditional (Telecommunicatiewet 11.7)
- Social: conditional (Telecommunicatiewet 11.7)
United States
US · English
Call window · 13:00 UTC – 21:00 UTC
- Email: permitted (CAN-SPAM / TCPA)
- Phone: conditional (CAN-SPAM / TCPA)
- Social: permitted (CAN-SPAM / TCPA)
France
FR · French
Call window · 07:00 UTC – 16:00 UTC
- Email: permitted (CPCE L.34-5 / CNIL)
- Phone: permitted (CPCE L.34-5 / CNIL)
- Social: permitted (CPCE L.34-5 / CNIL)